U.S. Dept. of Veterans Affairs

Near the end of the Iraq War, the VA desperately needed more medical staff to care for an influx of ailing veterans and military personnel. One incentive? You can bring your medical license across state lines to serve.

TV Campaign

–A creative concept called “It’s a Calling,” focused on the personal fulfillment of serving the veteran community

–A TV ad, ”The Faces of VHA,”starring real VA employees (over 200 doctors, nurses and pharmacists auditioned to be in it!)

–A PSA starring David James Elliott of the US Navy-themed show, "J.A.G.”

My Role: Creative Director, Copywriter

Agency: JWT INSIDE

Awards: Creative Excellence Awards, Healthcare Advertising Awards